Corporations are increasingly faced with the challenge of communicating effectively with diverse audiences. In this regard, translation and localization are the key to getting messages across with clarity and cultural impact. So let’s take a look at the new trends that are shaping the industry in 2024.
Growing demand for multimodal content
With the increase in multimedia content consumption, brands are looking not only to translate, but also to transcreate messages that work in different formats. Subtitle translation, localization of video content and adaptation of podcasts and audiobooks are booming and put the user experience at center stage, so content must be understandable, engaging and culturally relevant.
AI and enhanced machine translation
While machine translation is not new, a significant improvement in the quality of AI-based translation engines is expected in 2024. These improvements will enable greater integration of machine translation into professional workflows, with human translators playing a crucial role in post-editing to ensure proper accuracy and tone. This combines efficiency with quality.
Focus on user experience localization (UX)
Localization is no longer just about translating words, but about adapting the entire user experience. This includes user interfaces, microcopy, and customer journeys. Brands today are investing in tailoring their products for specific markets, which involves not only accurate translation, but also a deep understanding of cultural and usability expectations.
Emphasis on security and confidentiality
With increasing digitization and privacy concerns, security in data management during the translation process has become a priority. Clients are looking for agencies that not only provide quality translations, but also ensure confidentiality and protection of sensitive data. Compliance with regulations such as HIPAA and other privacy laws is essential.
Real-time translation
Advances in real-time translation technologies are revolutionizing multilingual interactions. This is particularly relevant in sectors such as tourism, customer service and international conferences, where immediacy is key. The ability to translate instantly and accurately has become a differentiating value for many companies.
These tendencies reflect a world in which translation and localization become allies in breaking down language barriers and creating more connected experiences across different cultures and media. Those companies that want to stay competitive must keep up with these changes and adapt quickly. At Lui Human Translations, we can guide and support you through this transition. We have a team of translation and localization experts trained in the latest technologies to ensure that your message accurately reaches any global market.
Contact us today and be part of these new trends and let us transform your linguistic challenges into growth opportunities!
