Understanding why accurate translation is key for companies exporting food?

Every detail counts in the food industry. From ingredients to directions for use, labels and nutritional tables are more than just text: they are a bridge of trust between producers and consumers. But when it comes to exporting food, the translation of these contents plays a crucial role in the successful expansion to new markets.

At Lui Human Translations, we know that translating for the food industry is not only a matter of words, but also of accuracy and compliance with international regulations. Here we tell you why having a specialized translation agency is key to making a difference in your global strategy.

  1. Follow international regulations

Countries have their own regulations on how foods should be presented in the marketplace. From allergens to calorie content, nutritional tables and health warnings, complying with these regulations is extremely important to avoid legal problems and delays in market entry.

Inaccurate translations or translations that do not conform to local regulations can cause confusion and even penalties.

  1. Building consumer trust

Labels and nutritional information are one of the first things a consumer looks at when buying a product. Clear, accurate and culturally appropriate text conveys professionalism and builds trust. Conversely, translation errors or poorly worded phrases can generate mistrust and lead to rejection of the product.

  1. Tailor marketing campaigns and key messages

In addition to technical information, such as labels and nutritional tables, it is also important to adapt marketing campaigns. The way a food product is presented in one country may not resonate in the same way in another. Tastes, food customs and cultural references vary, so companies exporting food must ensure that their marketing messages are localized, not just translated to position themselves in a new market.

  1. Timing is important: fast and reliable translations

In a competitive industry like food, time is of the essence. Delays in translating labels or key materials can delay product launches and generate losses. At LHT, we combine the expertise of our translators with advanced technological tools that enable fast and efficient delivery without compromising quality.

Therefore, for companies looking to expand their presence in international markets, accurate and tailored translation is essential. At our agency, we specialize in providing language solutions that ensure regulatory compliance, build consumer confidence and help position your brand successfully in new territories.

Ready for your food products to reach more people around the world? Contact us and let’s start translating your company’s success.

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